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BEHIND THE BRAND

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Once upon a time, amidst the chaos of the 2020 Covid pandemic, a dream was born. That dream blossomed into ALEART - a beacon of creativity, sustainability, and warmth nestled in the heart of Barcelona.

At the core of ALEART's essence lies the Ruana, a beloved garment originating from the rich tapestry of Latin America. Inspired by its grace and functionality, we embarked on a journey to redefine outerwear, crafting pieces that transcend seasons and generations.

Our vision extends far beyond mere fashion; it's a commitment to craftsmanship and eco-consciousness. Every stitch, every detail is a testament to our dedication to the Earth and its inhabitants. With a palette of high-end, recycled materials, we weave stories of elegance and resilience into each garment.

While the Ruana serves as our cornerstone, ALEART's spirit is one of evolution. We dare to dream beyond conventions, envisioning a tapestry of capes, ponchos, and innovative designs that defy imitation. Our goal isn't to emulate giants but to carve our own path, rooted in authenticity and ingenuity.

In our pursuit of excellence, we've forged partnerships with local artisans and fabric manufacturers, infusing our creations with a touch of Barcelona's vibrant soul.

ALEART isn't just a brand; it's a testament to resilience, creativity, and the enduring power of human spirit. Join us as we weave a tapestry of warmth, style, and sustainability, one thread at a time. Welcome to ALEART - where every garment tells a story, and every story inspires a journey.

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