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BEHIND THE BRAND

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Once upon a time, amidst the chaos of the 2020 Covid pandemic, a dream was born. That dream blossomed into ALEART - a beacon of creativity, sustainability, and warmth nestled in the heart of Barcelona.

At the core of ALEART's essence lies the Ruana, a beloved garment originating from the rich tapestry of Latin America. Inspired by its grace and functionality, we embarked on a journey to redefine outerwear, crafting pieces that transcend seasons and generations.

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Our vision extends far beyond mere fashion; it's a commitment to craftsmanship and eco-consciousness. Every stitch, every detail is a testament to our dedication to the Earth and its inhabitants. With a palette of high-end, recycled materials, we weave stories of elegance and resilience into each garment.

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While the Ruana serves as our cornerstone, ALEART's spirit is one of evolution. We dare to dream beyond conventions, envisioning a tapestry of capes, ponchos, and innovative designs that defy imitation. Our goal isn't to emulate giants but to carve our own path, rooted in authenticity and ingenuity.

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In our pursuit of excellence, we've forged partnerships with local artisans and fabric manufacturers, infusing our creations with a touch of Barcelona's vibrant soul.

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ALEART isn't just a brand; it's a testament to resilience, creativity, and the enduring power of human spirit. Join us as we weave a tapestry of warmth, style, and sustainability, one thread at a time. Welcome to ALEART - where every garment tells a story, and every story inspires a journey.

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